A well-strategized PR plan ensures that there is a buzz and hype about the film actors and their lives. This way, they maintain a connection with the audience. The resultant popularity helps them to land new projects and thus they grow in their careers.
Bollywood is brimming with competition and the right PR helps the actors to stand out despite the competition. The fun information about these actors and their lives also motivates the audience to watch their films or OTT series. When their work tops the charts and generates huge revenue, their demand also increases.
In times when social media can make or break someone’s reputation, PR is also a great tool for disaster management in case of any controversy.