In the ever-evolving landscape of public relations, storytelling has emerged as a powerful tool that goes beyond mere marketing strategies. Companies are realizing that to truly engage with their audiences, they need to embrace the art of…

It is difficult to say definitively which profession is better in India, as both journalism and public relations (PR) have their own unique benefits and drawbacks. Both professions require strong communication and writing skills, as well as…

A PR internship enhances your skill set and is a great addition to your resume. It helps to improve your oral and written communication skills. Students interning with a PR firm also improve their confidence and interpersonal skills.…

Research is one of the most important aspects of content writing. Writers need to do a lot more than re-wording the first search result on Google. The more comprehensive your research is, the better the content reads and attracts more…

It is important to include statistics to convince the readers that what you have written has truth to it. Content is abundant on the internet. Including statistics in your article can set apart high-quality content from mediocre content.…

A good content writing copy grabs attention, holds it and urges the readers to take action. You need to focus on the following aspects to achieve it: • A compelling headline • An engaging introduction • Correct grammar • All the…

There are numerous content writers out there promising to write the perfect copy. However, the volume of good and effective content is significantly lower than the number of content writers. This is because of a lack of understanding of…

There is a multitude of online PR internships in India. Some of these are paid internships, whereas others are unpaid. It varies based on the PR company/agency, their budget, and also the kind of work they’d like the interns to handle.…

The PR industry works round the clock. There are no fixed work hours for PR internships in India. The timings are flexible based on the availability of mentors and interns. It is even more flexible if students opt for a virtual…

Digital PR involves showcasing brand stories in the best way possible. This requires good content writing skills and a knowledge of what sells. Also, journalists are getting increasingly lazy and thus PRs often provide ready-made…

The world is rapidly moving online. Digital marketing is replacing traditional advertising. More people than ever now consult the internet for all sorts of information. This makes it imperative for organizations to offer well-researched…

A virtual internship is a way to gain work experience by working with any company around the world from the comfort of your home. All you need for a virtual internship is a laptop and an internet connection. Here are the pros and cons…

Work cultures have evolved phenomenally over the past few years. From a few isolated work-from-home opportunities to numerous organizations switching to remote work, there has been a major shift in the way businesses look at remote jobs.…

An internship is a great way to gain job exposure and work experience before you actually get a job. Many students in India opt for internships even before they complete their courses. This enables them to understand the application of…

PR is an abbreviation for public relations. It includes all news media activities that help manage a person’s image in the public eye. PR activities include publicizing achievements and goals to establish a person or brand as a renowned…

Normally, a celebrity either has one PR or no PR at all. But there are about two percent (yes, just two percent) celebrities who hire more than one PR. It's rare though. The celebrity has to either be very big or extremely diplomatic to…