It is important to include statistics to convince the readers that what you have written has truth to it.
Content is abundant on the internet. Including statistics in your article can set apart high-quality content from mediocre content. It makes your content credible.
Most low-quality content writing includes statements like “Studies have shown”, Research states”, etc. However, linking to real research quickly sends a message that the article is trustworthy.
For instance, look at these two statements:
1) Using better UI helps eCommerce websites to increase their revenues significantly.
2) Based on a survey, 37% of eCommerce sites report that improving UI helped them to increase their revenue.
Which one sounds more trustworthy? Statistics are thus an important element of a good content piece.