Though there is no compulsory qualification to become a celebrity PR agent, studies in Bachelor of Mass Media (BMM) helps one understand the profession better. One could also intern with a Bollywood PR agency or join a PR firm on a…

There are dozens of entertainment PR agencies in Bollywood. The top best can easily be found with the right searches on Google. To do a thorough search, one could Google Bollywood PRs, Bollywood publicists, celebrity publicists in…

A well-strategized PR plan ensures that there is a buzz and hype about the film actors and their lives. This way, they maintain a connection with the audience. The resultant popularity helps them to land new projects and thus they grow in…

A huge number of Bollywood enthusiasts come into the industry every year, hoping to make it big with their talent. While getting a break is tough, it is easy to fade away and be forgotten if one doesn’t try enough to stay in the limelight.…

PR agencies in Mumbai make sure that their celebrity clients stay in the news. They do image building and reputation management for the PR clients. This way the clients grow in popularity and their star image helps their work to get a wider…

Various terms are used to refer to someone who works in public relations. They include PR, agent, PR agent, publicist, public relations officer, PRO, PR consultant, spin doctor or even flack (which is used in the derogatory sense).…

AI has gained tremendous popularity over the past years and before we realized it, it took over numerous industries. AI tools help to save time and money. In the event management space, it can make the life of the planner incredibly easy.…

Content writing as a career has gained immense popularity over the past few years. Content writers are responsible for generating quality content for marketing or informational purposes. The main attributes they use are creativity and…

PESO Model is implemented when a campaign is executed by a PR organisation to achieve its aims and objectives. It is an acronym that stands for ‘Paid’, ‘Earned’, ‘Shared’ and ‘Owned’ media. PESO model is a strategy that is framed after…

PR professionals are not passionate bloggers. Reason for them not being avid bloggers are client constraints, guidelines from consultancy, conflict of interest or maybe more. Yet, there are some PR professionals who try sharing their views…