PR agencies in Mumbai make sure that their celebrity clients stay in the news. They do image building and reputation management for the PR clients. This way the clients grow in popularity and their star image helps their work to get a wider audience base. They also get more assignments and thus advance in their careers.
PR agencies do this by working with journalists and providing them with information to publish about their clients. This includes details about personal life, childhood, images from sets, videos, etc. Many clients also consult the agencies for in regards to their public appearances and communications.