Discover Case Study: Which profession is better — Journalism or PR? It is difficult to say definitively which profession is better in India, as both journalism and public relations (PR) have their own unique…
Discover How does one become a celebrity PR agent? Though there is no compulsory qualification to become a celebrity PR agent, studies in Bachelor of Mass Media (BMM) helps one understand the…
Discover What is the PESO Model everyone is talking about? PESO Model is implemented when a campaign is executed by a PR organisation to achieve its aims and objectives. It is an acronym that stands…
Discover 5 PR blogs to follow PR professionals are not passionate bloggers. Reason for them not being avid bloggers are client constraints, guidelines from consultancy,…
