What do you call someone who works in public relations?

Discover
By Smriti Tuteja

Various terms are used to refer to someone who works in public relations.

They include PR, agent, PR agent, publicist, public relations officer, PRO, PR consultant, spin doctor or even flack (which is used in the derogatory sense).

Publicists and PR agencies work either for personalities and companies, as a part of a team or independently as freelancers.

There are PR professionals in multiple fields like Bollywood, fashion, technology, corporate industries etc. They devise a branding strategy for their clients and help them stay in the limelight.

Smriti Tuteja

Smriti Tuteja is a freelance content writer and an avid reader. She quit her six- year-long IT career to embrace her love for writing. She writes content across genres and takes pride in her ability to research and carve magic with words.