A huge number of Bollywood enthusiasts come into the industry every year, hoping to make it big with their talent. While getting a break is tough, it is easy to fade away and be forgotten if one doesn’t try enough to stay in the limelight.
Bollywood PR is an important tool for celebrities to stay in public attention. This attention helps them to attract more projects and more projects get them more revenue.
The primary role of the Bollywood publicist is to garner media attention, cater to the content needs of news editors and journalists, and respond to controversies and gossip with elegance.
They periodically release articles, News Releases, pictures and videos to build the image of their client in front of the audience and popularize them. The content they release includes quotes on current affairs and Bollywood happenings, snippets from the celebrity’s personal life etc.
Bollywood PRs ensure abundant visibility in the news, PR hype, reputation management and crisis management in case of controversies.