PR is an abbreviation for public relations. It includes all news media activities that help manage a person’s image in the public eye. PR activities include publicizing achievements and goals to establish a person or brand as a renowned name in their space.
PR agencies normally release pictures, videos, news, etc. to journalists to create intrigue. Here, publicists mainly cater to the internet news media in India. This helps to get the public interested in you or your work and increases your business and revenues.
Public relations thus helps you to create a connection with the public and strengthens or complements your marketing efforts.
PS: It is important to note here that PR is an abbreviation for Public Relations, and NOT for Press Release as some people confuse it to be.